Our Studio Refresh: A Peek inside our Saratoga Springs Portrait Studio

I can still hardly believe that this studio is mine. It’s one of my favorite places to be in Saratoga Springs, and it’s filled with everything that I find beautiful and inspiring — lots of light, soft fabrics, pretty neutrals, natural wood and rattan, linen, dainty little flowers on itty bitty headbands, and just a touch of subtle sparkle here and there.

With the new year, I’ve been looking forward to spending a little extra time in our Saratoga Springs baby portrait studio getting everything organized. I made some pretty significant changes to the layout in 2023, and I’m finally getting around to photographing the space now so that I can share it with all of you!

We’ve been in this particular studio since 2020, and it has grown and evolved to fit the needs of our clients since then. I’ve always had a knack for maximizing space and carving out little corners to serve a purpose (the toy corner! the snack cart! our prop storage! our new dressing room area! and the secret hiding place for allllll of the cake stands!). Ever since I had my very first classroom as a first grade teacher back in 2009, I’ve enjoyed being able to look at a space and figure out exactly how to configure it so that every space has a purpose, yet it all flows together seamlessly. This studio has been such a fun spot to design and bring to life, and while there will always be more little changes to come, I’m excited to share our 2024 studio with all of you today!

If you’re looking for a Saratoga Springs photographer for your next family or baby portrait session, I would love to chat with you and help you bring your vision to life! We have everything you’ll need in the studio, and I look forward to creating beautiful artwork for your family.

How Hiring a Virtual Assistant Changed My Business: A behind the scenes peek into making big things happen

I remember sitting in a local Tuesdays Together meeting back in 2016 with my warm cup of chai tea.  We were talking about balancing the tasks in your business, and this question came up:

“What is one of the tasks that you hate doing, and that takes all your time away from something that you love doing?”

Immediately, I knew the one task I dreaded most: blog prep.

Resizing images, watermarking them, uploading them to the blog, plugging in the SEO.  For me, it was so monotonous and tedious, and it was the #1 reason I only published a TOTAL of 57 blog posts in 2016.  And even that was a struggle.

Blogging was always pushed further down my to do list, and I wasn’t prioritizing it.  That meant my SEO wasn't optimized, so the chance of me turning up in online searches for local photographers, quite frankly... sucked.

I had recently moved to a new state, so I was new to the area and no one could find me online. I knew I wanted to make a change in my business in 2017, so I decided to outsource a few tasks so that I could focus more of my energy on the parts of running a business that I love. Little did I know that this person would become an essential part of my team and that we’d still be going strong six years later!!!
 

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Hiring a virtual assistant was one of THE VERY BEST DECISIONS I have made for my business. I’ve been working with the same VA since 2017, and it has truly transformed my business and freed up so much time in my week!

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Meet Kristina Dowler of Dot The I’s Outsourcing.  She has been my incredible right-hand woman for the past six years, a behind-the-scenes boss lady who has helped me make big things happen.

Before working with Kristina, I had never outsourced a single task in my business besides web design.  The first time we talked, I remember being so hesitant to trust anyone with the tasks that I had become accustomed to doing on my own for years.  I started off very small with what I asked her to help me with, but I quickly saw how much faster she was at accomplishing some of these tasks than I was, and how talented she was with words and writing copy for me! It wasn’t long before I asked her to handle more and more for me, and felt totally comfortable giving up control of these tasks knowing that she cared about my business’s growth and reputation as much as I did. This freed up hours upon hours of time for me so that I could spend my time growing my business and focusing on the creative things that I love!

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If you’re looking for a virtual assistant you want to find one that is the perfect fit for you.  Where do you begin? 

I put an ISO (in search of) request in the Rising Tide Society group, and I received an incredible response from talented VA's who were taking on new clients.  You can also ask in Facebook groups of local business owners, and you might even know somebody looking for part-time work who you can train and who you feel would be a good fit.

So what should you look for in potential candidates?  Here are some of the must-haves on my list:

• An easy-going personality

• Killer organizational skills

• Familiarity with the software & programs you use

• Clear communication

• A timely response to your emails

• An established method of tracking to-do lists, time on task, and billing information.

• Respect for your privacy, and someone you trust knowing the innermost workings of your business.

Remember how I said that in 2016 I only published 57 blog posts all year?  Well, ever since I hired Kristina I have regularly published 100-120 new blog posts every single year. My SEO is on point and constantly being updated, and I have so much content to share on all of my social media platforms thanks for her awesome blogging skills. We literally have it on auto pilot now with the most amazing system that we’ve refined over the years. Having this organized system in place has allowed me to vary my content, and working with a virtual assistant has ensured that I stay up to date with my end of the blogging tasks so that nothing falls behind for her. 

The end result?  So much more traffic on my website, leading to many more new inquiries and booked clients!

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I wanted to let you in on this little secret today because as we start to move into the slower season, business owners naturally begin to reflect on their year and make plans to streamline and improve their business in the new year. 

If you have tasks that are bogging you down, that are getting pushed to the bottom of your to do list, and that you truly dread doing…. outsource them!  It’s not that expensive, and it frees up so much time for you to focus on other areas.  Truly, what you spend on a VA will come back to you many times over as you’re able to grow your business without wasting time on the tedious tasks. 

Kristina is accepting a few new clients in January 2023, and she’s currently scheduling discovery calls with prospective clients.  I would love for you to have the opportunity to grow your business with someone who is just as passionate about your success as you are! 

Blog prep

Watermarking images, using Blogstomp, uploading images, adding keywords, and scheduling posts. Copyrighting and adding all of the text content for your blog!

PINTEREST MANAGEMENT

Creating graphics to pin, linking back to your blog, scheduling posts, and driving more traffic to your account and to your website.

Creating e-newsletters

Creating the copy and designing the layout for all of your client newsletters!

album design

Beautifully and artfully arrange your client’s favorite images into album layouts that are ready to print.

Workflow creation as needed

And literally countless other tasks. 

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Plus, if you’re not quite ready to hire a virtual assistant just yet and instead you’re looking for some resources on how to get better at blogging and workflows, Kristina has tons of resources and templates available in The Blog Shop that will help your business immediately!

If you have questions about my experience hiring a VA, just ask!  And when you're ready to get in touch with Kristina, you can reach her at kristina.dowler@gmail.com.  Tell her Nicole sent you!

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Meet Kristina,
your lifesaver.

Kristina lives in Virginia with her husband and their little boy, David.  She loves the beach, regularly travels to the Outer Banks, and spends her free time playing the cello in musical productions. She has built an incredible team of copyrighters and assistants who help business owners across the country keep things runnings seamlessly. She enjoys all of those tedious tasks in running a business that you don't have the time or energy for, and she loves helping other creative entrepreneurs grow their businesses by taking a few tasks off their plate so that they can focus on what they love.

New outfits in the studio's baby wardrobe!

One of the things that client v tell me they love about their studio sessions is how EASY figuring out outfits is knowing that there’s a studio wardrobe filled with options for their baby. I’ve had so many parents show up to their baby’s milestone session with nothing but a diaper bag, and then choose three gorgeous outfits for their little one from the studio’s closet.

I figured it was about time to start adding some toddler options, and I’m always adding more and more. Here are just a few of the options (with pretty in-use photos!) from the studio’s wardrobe. We currently have over 60 different outfits for baby boys and girls, with new options being added all the time for toddlers so that big brother & sister have easy outfits that parents can borrow for sibling portraits at newborn sessions.

I always tend to choose soft neutrals when looking at clothing options, and I particularly love a little detail on outfits like ruffles, eyelet trim, lace, knit texture, buttons, tulle, etc. Learn more about why neutrals are the best choice for your portraits here in this blog post.

Enjoy a peek at a few of my faves!

This white eyelet dress (below) is from the Gap, and it is always a popular option for babies and toddlers. I’ve had countless families come to sessions over the past few years with this dress, and I now have the dress in the studio wardrobe for families to borrow, too!

Finally, a collage of a few of our new options in the studio’s client closet! Clearly I love suspenders on little boys, and blush pink and cream are always beautiful on camera for little girls!

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10 Things You Didn't Know About Me | Saratoga Springs Baby Photographer

Today’s my birthday!  I don’t even know how another year has passed, but 2020 was such a time warp, wasn’t it?!  I’m grateful for another trip around the sun, and this year more than ever I am grateful for my health.  I’ll be celebrating with my little family today, and I’m already looking forward to a toddler rendition of “Happy Birthday”, some FaceTime calls with friends & family, and of course, birthday cake!

 To celebrate I’m sharing a special little blog post with a peek into my life.  Here is a list of 10 things you probably didn’t know about me!

1. My favorite job as a teenager was at an ice cream shop on Cape Cod!

2. I have an identical twin sister. Yes, we look alike. Yes, people confuse us all the time. No, we never switched places growing up. ;o)

3. My perfect vacation is in a tiny little beach house just a stone’s throw away from the shoreline.

4. My first DSLR camera was a Nikon D3200 with a kit lens (the one it comes with when you buy it on sale on Black Friday). I’ve obviously upgraded multiple times over the years, and my latest upgrade is the new mirrorless Nikon Zii!

5. I speak Spanish fluently. In fact, I have my master’s degree in Spanish literature and I used to teach first grade at a bilingual elementary school where the curriculum was taught entirely in Spanish.

6. When I was a teacher, I spent almost every summer traveling in Europe. It was HOT, but those summers were so much fun!

7. Visiting the Christmas markets in Scandinavia has been on my travel bucket list for years. I’ll get there one day!

8. Technically, I met my husband through Craigslist. But actually, I met his sister through Craigslist when I was looking for a roommate in Boston 12 years ago, and after she and I lived together for 3 years I started dating her brother!

9. I’ve never broken a bone.

10. I met my best friend while studying abroad in Argentina in college. Today is her birthday, too! That’s why we call each other “Gemela,” which is Spanish for “twin.”

Tell me something about YOU! Do we have anything in common?

A Tour of Our Brand New Portrait Studio in Saratoga Springs

Ahhhhh, I am so excited to share this with all of you! Welcome to my new baby portrait studio in Saratoga Springs!

I have had a home studio since 2015 when we lived in a tiny little apartment in Boston. That was the year I decided to leave my full-time teaching job to focus solely on my business. Back then we turned our living room into a full-time studio and I crammed way too many props into that itty bitty space. I look back at photos of that first studio now and think, “Really?!?! How did we do that?!”

But the space didn’t matter and my clients were happy, which is all that really mattered!

Then we moved to Saratoga Springs in 2016 and I had a larger, separate studio space in our basement. It worked great for what I needed, but it still had its limitations and things that wish I could change in an ideal world. However, moving a fireplace and getting rid of necessary doorways wasn’t in the cards for our starter home, so I made it work the very best I could and it was a wonderful space where I welcomed so many babies and families over those 4 years!

Then in October 2020 we moved into our dream home in Saratoga Springs, and that home has my DREAM STUDIO SPACE!!! When we first toured the house I realized that the huge basement had so many possibilities for a portrait studio in terms of layout, shooting space, and prop storage. There is a lot more wall space, which is perfect for backdrops and displaying samples, plus the drop ceilings are my favorite way to hang props and garlands for a 3D effect in our cake smash setups.

Everything about the space is truly a dream come true.

When we moved in we had to give the entire space a facelift. It had green walls and red vinyl flooring, which we tore out the very first night we bought the house. We spent 1.5 weeks painting and installing new flooring, and setting everything up just so before my holiday sessions in early November. It was crazy how quickly we were able to get it done, and the transformation in such a short period of time was truly mind-blowing!

Now a few months later I have put the finishing touches on most of the studio space. There are a few more changes and additions I will be doing this winter, but when I look at the studio now I still can’t believe it’s mine. All of these years of hard work, all of these years of pinning studio inspiration photos and saving beautiful studio posts on Facebook, and I have pulled it all together and brought it to life in my very own home. I am truly grateful and still in disbelief that it’s mine!

Without further adieu, welcome to the new home of Nicole Starr Photography, my boutique portrait studio in Saratoga Springs, New York!

The studio is filled with wraps, handmade outfits, and tiny headbands and hats for your newborn session. This is the posing bed where we photograph your newborn baby, and when you arrive at the studio you are able to choose your favorite layers, wraps, and headbands for your little one’s portraits.

All of my props are natural textures and colors, and I favor wood, whitewashed wood, natural fibers, and woven baskets for truly classic and clean portraits. Learn more about why I love neutrals for baby portraits here!

I have also amassed quite the studio wardrobe filled with adorable little outfits for babies and toddlers, and stunning dresses for mamas!

And yes, I have more cake stands than most professional bakers! Perfect for our cake smash sessions!

My ultimate goal is to make the studio a welcoming place for every family that walks through the door. That is why we have a comfy couch to relax on. A changing pad to make diaper changes a little easier for you. An allergy-friendly and kid-friendly snack cart. Coffee and tea. A toy corner to entertain toddler siblings during newborn sessions. I want you to be able to sit back, relax, and let me take care of you so you do not have to worry about a thing while you are in the studio. Just enjoy the experience!

This is the “white room,” my main shooting area. We do most family portraits here, as well as baby portraits!

I hope you enjoyed this little peek into our studio, and I hope you’ll visit in person sometime soon! Be sure to reach out to plan your session a few months in advance since the calendar does fill up quickly!

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A Note from the Heart: Being a Mom and a Business Owner

I’ve been a business owner for more than 8 years, but I’ve been juggling the role of business owner and mom for less than three years. And you know what? It’s really hard! For example, as I was writing this blog post I got pulled away no less than 3 times to try and settle Grayson down for his nap! The days of having 8 uninterrupted hours to get things done are long gone. Some days are far from perfect, and there’s always that guilt of “Am I doing enough?”

Enough as a mom.
Enough as a business owner.
Enough for my clients.
Enough education and growth.
Enough for my website.
Enough posts on social media.
Enough creativity.
Enough time for myself.
Enough of everythinggggggg.

And most days it feels like some areas take priority over others, but I’ve learned to accept that that is okay. I’ve learned to accept that I just want to do enough as a mom first, and then the rest will always be there.

Because THIS is what matters:

So I carve out pockets of time to work on my business and to serve my clients. I take my son into the studio when I’m setting up for sessions, testing out new lighting, or organizing props. He comes with me when I do client deliveries, and he helps put every package in the mailbox when we’re mailing something out. He even joins in for the occasional cake smash if the baby needs a friendly little face to help them feel comfortable!

Grayson watches everything I do. He welcomes every client that comes in the door of our home studio, and he befriends the little ones close to his age. He chooses which of his toys we can put in the studio’s play corner, and he has all of his favorite spots to visit and things to play with when he goes downstairs (the snack cart ranks as #1 for him!).

I’ve watched him take the little lovies and snuggle them up under my posing blankets and in the little beds and cradle props. I’ve watched him pick up his wooden toy camera and exclaim “Say cheese!” more times than I can count. I’ve watched him turn every rectangular thing he can find into a camera, looking through the “lens” and pretending to take pictures. He has a little keyboard that he pulls up next to me when I’m working on my laptop so that he can “work,” too. It’s so cute!

I love that he’s imitating everything I do. I love that he gets to grow up watching me go to work, watching me AT work, and understanding what it is I do.

He knows I take pictures of babies, and he knows that we turn them into prints and albums. He loves the photos hanging on our walls, and as any client of mine has heard me tell them, he is obsessed with our family’s photo albums.

It is so powerful for him to be able to see his mom as a business owner. To learn that women can run businesses AND be a mom. To understand that sometimes I have to go to work and that I will be with other babies and children, and doing something to make that family happy. Don’t get me wrong. I love staying home with my son and being a mom, and it’s a role I’ve dreamed of for more than thirty years! It’s wildly satisfying, but I also love going to work and growing this business, creating art and heirlooms that make others happy. It’s a balance, and I’m finally getting the hang of it!

For now, I’m soaking up moments like these ones when I’m setting up the studio for a newborn session and I turn around to find my son posing the little teddy bears in a bowl with a blanket and telling them to “Say cheese!” My mama-business-owner heart is so full!!

For the Love of Neutrals: All About Why My Baby Portrait Studio is Filled with Whites & Creams

Neutral & Natural.

Whites. Creams. Tans. Grays. Blush pink.

Weathered wood. Whitewashed wood. Linen. Wool. Textured fabrics. Delicate details. Handmade with love.

That describes my studio in a nutshell, and all of the elements that I love to incorporate into your baby’s portraits. You won’t find any crazy props or cluttered setups here. I am all about keeping the focus on your baby and showcasing their perfect little details and personality while embracing simplicity.

It’s timeless. It’s classic. It’s beautiful.

From the wooden props to the furniture & the walls, almost everything in the studio is shades of white & cream. I have a few colors of seamless paper and lots of colorful balloons, garlands, and flowers that we use for cake smash sessions. I use wraps, chunky wool bump blankets, and headbands for pops of color in our newborn portraits. But after many years of designing sessions and creating artwork for families to hang in their homes, I am drawn to those soft neutral colors and I just can’t get enough of them!

One of the questions I get asked often is WHY. So today I’m sharing a few of the reasons that our studio is filled with neutrals for our baby portrait sessions.

1. Neutral portraits match everyone’s decor.

Whether your home is decorated in neutrals, bold colors, or darker tones, family portraits in soft neutral colors will look good on any wall in your home. What if you redecorate in a few years and completely change your style? These portraits will still look perfect on your walls with the new decor. Your artwork is meant to be timeless, to last for generations, and to become a part of your home. Our neutral color base helps that happen!

2. Neutrals keep the focus on your baby’s personality & tiny features.

When you look back at these portraits in 15 years, you want to remember your daughter’s big smile and those cute little elbow dimples. That is why we keep the background clean and uncluttered with tones that make your little one’s features pop.

3. Neutrals don’t have to be boring!

I could work with all whites & creams every day and never grow tired of it! Layers, textures, different fabrics, and a mix of tones keep it interesting! Plus we add pops of color with outfits, flowers, and blankets.

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Our studio's COVID health & safety policies.

Updated January 2022.

Yes, I am fully vaccinated and up to date on boosters.

We’ve all adapted to this new reality to keep our families safe, and I want you to know that your family’s health & safety is as much a priority in running my business as my own family’s health & safety is.

Because I work with so many babies with vulnerable immune systems, I’ve always made it a point to sanitize and disinfect the studio and props between clients, and now we’re taking a few extra measures to protect everyone as well. Read on for how we’re keeping families safe during their portrait sessions.

Overall safety precautions during Covid

• In accordance with the current NY mask mandate, I ask that everyone over the age of 2 wear a mask during their session. You may remove the mask when being photographed.

• I will wear a mask the entire time.

• If you have a 2 or 3 year old who has a really difficult time wearing a mask, and having them keep a mask on is going to only cause a mini meltdown, let’s skip the mask for them. We want them in their best mood in front of the camera, so if that means we don’t ask them to wear a mask, that’s okay.

• Fever?  Cough?  Shortness of breath?  No problem at all.  Let’s keep everyone safe and reschedule.  

• If anyone in your household or any immediate caregivers have tested positive for coronavirus in the 14 days prior to your session, please notify me immediately and we will reschedule.

• All pre-consultations will be done through video chat. You have the option of scheduling your ordering appointment either through video chat or in-person at your home, whichever you feel more comfortable with!

What can you expect with our studio sessions during Covid?

Please follow all of the guidelines above.  In addition, we are implementing extra safety measures in the studio to keep everyone healthy and worry-free.

As always:

• Studio will be cleaned & disinfected before every session.

• Fabric and props will be sanitized between sessions.

• No shoes in the studio.

Extra precautions:

• 48 hours between studio sessions.

• Immediate family only.

• No outside props.

• All clients will wash or sanitize hands upon arriving to the studio.

• Hand sanitizer and face masks will be available.

Thank you for your understanding & cooperation as we all work together to keep our families healthy!

How I Got Started with Newborn & Baby Photography | Saratoga Springs Baby Photographer

One of the questions that I get asked all the time is how I got started with newborn photography.  My son is only 2 years old, so my story is not like so many photographers’ stories who fell in love with newborn photography while photographing their own little one.  In fact, I started capturing those tiny newborn details as a single twenty-something!  So, how did I get started?

I used to be a first grade teacher.  A few years into teaching, I knew that I needed a creative outlet so I decided to learn how to take better portraits with my DSLR camera.  Before then, I primarily did travel photography and I took big international trips almost every summer.  I loved wandering around new cities with my camera in hand to document all of the stories around me, but as a teacher I needed a creative outlet that would take me through the school year and fuel my creative spirit.  I knew that one day I would want to be able to take beautiful pictures of my own children, so I started practicing early on all of my friends’ children!

In the beginning, I photographed everything.  Families.  High school seniors.  My friends.  My students.  Babies.  Big kids.  Little kids.  Everything was new and exciting, and I carried my camera with me everywhere I went.

My first newborn sessions were in May of 2012.  Two sweet baby girls who happened to be born on the same day — one was my best friend’s daughter, and one was a coworker’s daughter.  At that point, I had done some online courses in newborn posing and I bought every basket I could find at HomeGoods with the idea of “I could put a baby in that!”

Back then, I was traveling to clients’ home with all of my props in the back of my car.  I carried a huge newborn posing pillow, a bulky backdrop stand, boxes filled with props and wraps, baskets, and my camera bag.  It was so much work lugging all of that in and out of their houses, and I definitely don’t miss those days of filling my car to the brim, unpacking it, carrying it up flights of stairs, and packing it all back up! 

In January 2015 I took an in-person workshop with another baby photographer, and I was so inspired that I came home and decided to convert our living room in our tiny Boston apartment into a studio.  Thankfully, my husband (then fiancé) was on board.  Actually, I think it was his suggestion!  So I created a studio, set up all of my props and backdrops, and finally stopped lugging everything into clients’ homes for their newborn sessions.  I started welcoming clients into the studio that spring, and by summer I left my teaching job to pursue my photography business full time!  

Five years later, and I am out of that tiny Boston apartment with a home studio in Saratoga Springs.  I’ve refined my style, found my focus (pun intended!), and learned so much in the world of baby photography and small business ownership.  I’ve taught other photographers how to get their businesses off the ground, and I’ve placed hundreds upon hundreds of print orders at my photo labs.  

I photograph around 100 families a year, and my first little babies that I photographed are so big now.  I look at these new babies that come into the studio, and I know that we’re going to blink and another eight years will go by just like that.  That is why it is so important to me to beautifully document this stage.  To create timeless portraits for families that they can enjoy forever to remember just how tiny and fresh their baby was when they welcomed them home.  

I’m truly grateful for every family that has trusted me to capture these memories with their babies, and I look forward to welcoming many more little ones into the studio!