Personal Branding Portraits for Albany Pet Photographer

I was so honored when Marlana of Marlana Krupp Photography reached out to me to capture new branding portraits for her! Marlana is a fine art pet photographer and wanted to do a branding session to show her working with her four-legged clients. This was SUCH a fun session because I got to watch her do her thing - and see some sweet dogs, too.

For Marlana’s session, we captured a mix of headshots and candid, action portraits of her interacting with her clients and their dogs at one of the local parks here in Saratoga Springs. She primarily works out in nature, so incorporating that into her branding portraits was essential! I loved getting to see her work. I also wanted to be sure that we captured her fun, laid-back personality to help show what a pet portrait session with her is actually like. I found it fascinating to watch her capture the dogs' attention with a dozen different toys, and even a rope necklace filled with different noisemakers like duck calls, crinkly paper balls, squeakers, and whistles. I can relate - sometimes getting kids’ attention is like that, ha! Like with all of my branding portrait sessions, it was important to really understand these parts of Marlana’s brand so that we could create images that are totally about her and her brand!

Marlana plans to use these images on her website and social media, and to start blogging for her SEO, which I’m thrilled to hear! These portraits give her endless options for creating content to attract new clients, in addition to her own portraits that she creates of her furry clients. It’s one of the reasons I believe so strongly in personal branding sessions! You need to be able to showcase your work, but also who you are and what makes you unique for your clients.

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Personal branding portrait session with a color stylist

I am so excited to be sharing Amy’s branding session with you! Amy is a color consultant with House of Colour, and she wanted portraits showing off all of the incredible work she does. During her session, I was so impressed with how much I learned about colors and clothing choices. Beyond taking portraits, I was truly getting a chance to learn from an expert. Not to mention, Amy looked AMAZING on camera. She chose outfits and colors that really made her features pop. She and her home studio were so fun to photograph because of that!

I love working with female business owners, and we created such a fun gallery together. I'm already looking forward to seeing how Amy uses these images to elevate her business and marketing!​​​​​​​​ Amy, thank you for trusting me with your beautiful branding session. I hope you love looking back on them as much as I do!

Tell us more about your business! How did you get started, and why are you passionate about it.

House of Colour is a UK Based Company that has been providing color and style analysis for almost 40 years and recently expanded their operations into the United States.

I discovered House of Colour during a search for information on building a capsule wardrobe. I had recently transitioned from over a decade of working in a professional setting as a CPA to being a stay-at-home mom and was struggling to figure out how to dress for my new lifestyle and body. I was frustrated with all of the closet clutter, my spending habits, and feeling like I never had anything to wear! The idea of a capsule wardrobe was very appealing to me. I was immediately drawn to the practical and formulaic approach to shopping, but many of the capsule wardrobe guides I found online consisted of lots of boring neutrals (think white silk blouse with black pencil skirt styled 10 different ways) and did not fit my lifestyle at all! Once I found House of Colour, everything began to click! After discovering my best colors and styles, I was easily able to purge unflattering items from my closet and began to build a mix and match wardrobe of clothing that looked amazing and felt authentic to me.

During my color analysis, I was also shocked to learn that the color I had been dying my hair for years, along with all of my makeup was completely wrong for me! I changed my hair color and my makeup and started wearing my best colors and immediately began receiving compliments on my appearance for the first time in my life! When our family relocated to the area from Southern California last year, I knew I wanted to bring House of Colour to Saratoga Springs!

I offer two different types of appointments:

During a color analysis, I will use a series of precision dyed drapes to evaluate the way your complexion reacts to different colors. When you are wearing the right colors, your face will light up, your eyes will brighten, your skin will clear and you will have a natural glow. When you wear the wrong colors, your complexion can look dull, tired, washed out or even sick. Wearing the wrong colors can also bring discoloration in your skin such as hyperpigmentation, under eye circles, redness and fine lines. For makeup wearers, I custom match foundation, blush, mascara and three shades of lipstick to your natural coloring and completely take the guesswork out of buying makeup! No more swatching lipstick on your arm! Every color analysis appointment includes a beautiful color fan full of fabric swatches in your best colors and booklet with detailed information about building a wardrobe around your best colors. It is a very in-depth appointment that lasts about three hours for an individual. Appointments are available for individuals or for small groups. Color analysis is for women, men and children too!

During a style analysis, I will evaluate your body architecture and show you which shapes, silhouettes, hemlines, and style elements will look best on you. We will also take into account your personality, lifestyle and personal goals to guide you in building a wardrobe that reflects the very best version of your authentic self and makes a strong first impression.

What made you want to book a personal branding session?

As the first to bring this brand-new service to the area, I needed to market my business and educate potential clients on what color and style analysis is all about! I wanted live action shots to convey the entire service experience. I wanted the vibe to be colorful, fun and professional. Nicole really took time to understand my business so she could nail the shots and vibe I was looking for!

Was there anything you were nervous about before your session? How did I help make that experience easier for you?

I really wasn’t very nervous! I had worked with Nicole previously for my headshots which turned out amazing and was a really fun experience, so I knew I was in good hands! Nicole sent me a thoughtful questionnaire about my business and my goals which allowed me to gather my thoughts about my vision and intentions for the branding session. Nicole also met with me prior to the photoshoot to go over all the details including inspiration shots and the props we would use.

Plus, thanks to House of Colour, I know my best colors and styles and love all my clothes, so I was not stressed about what to wear! In the past, a photo shoot like this would have been extremely stressful and I would have agonized about how to do my makeup and what to wear and probably ran out and bought five new outfits. This time, I was able to easily pull different looks together right from my closet and do my regular makeup routine!

Now that you have all of your gorgeous portraits back, how are you using them?

I recently appeared in Saratoga Living Magazine and was happy to have some colorful, eye-catching “action shots” for the write-up. I have also used the photos for marketing materials and handouts at several local events. I am so grateful to Nicole for creating these beautiful images that highlight my services!

Where can we follow you?

Instagram: houseofcolour_saratogasprings

Book an appointment!

Amy.Latta@houseofcolour.com

Website

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Colorful & Vibrant Headshots for an Elementary School Teacher

September is always such a special month. Around here, it means the start of school! I’m so happy to be sharing this special headshot session with you now, because Natalya is an amazing elementary school teacher! She wanted to create really unique and fun headshots that showcase her friendly and outgoing personality. I’m so happy she decided to do this headshot session with me in Schenectady, because teachers deserve more than a standard (boring!) headshot on a blue background every year. I hope Natalya’s headshots really inspire you to think about how you share your personality in your work - whether you’re a teacher or not!

During Natalya’s vibrant headshot session, I got to learn more about what she does every day. She’s an elementary school special educator and is super passionate about public education, as well as helping students communicate. With her bright personality, she helps students open up and work towards their academic goals. I wish every student had a teacher like Natalya!

For her headshots, we knew that we wanted to focus on the vibrant colors and bold patterns she loves so much. We chose to meet at the Palette Community in Schenectady, and it turned out to be a perfect location for her. Natalya often wears bright and bold colors to school, so we made sure to incorporate those into her portraits. I especially loved the rainbow dress she brought! I think it really showed off her fun personality.

Natalya, thank you for all you do as an educator every single day. We’re all so grateful to you! I’m so happy you contacted me about these fun headshots! Have another wonderful year of teaching!!

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What to wear for your headshot portrait session - Saratoga Springs headshot photographer

Headshot portrait sessions are about more than just taking a good photo to share online. Headshots should share your style, personality, and should be a reflection of who you really are. When you start to select outfits for your headshot portrait session, there’s a few things to consider. Remember to choose outfits that make you feel confident and amazing - and spark joy. Today, I’m sharing my top tips for what to wear for your headshot session!

A few general guidelines to keep in mind when selecting outfits for your headshot session:

Bring a few different looks, and we can narrow them down at the studio. I’d rather you have more to choose from than feel insecure about something you wear. So, here’s some of my favorite outfit ideas…

Opt for form-fitting outfits for a slimmer look!

Avoid chunky knits, boxy tops, or loose blouses that will make you appear wider on camera than you really are. Choosing form-fitting outfits will help you appear slimmer on camera.

Textures are your best friend!

Lace, ruching, and interesting fabric details all photograph beautifully. They provide a little more of an interesting factor to your portraits, so don’t be afraid to lean into them!

Choose longer sleeves if they make you comfortable!

Consider long sleeves or 3/4 sleeves, and avoid cap sleeves and sleeveless styles if you're not 100% confident with your arms. Remember, the goal of these portraits is to capture images you love and want to share to promote your business online!

Bring tops with flattering necklines.

Scoop, v-neck, cowl neck all photograph beautifully. I love when my clients bring outfits that really play with their outfits like this.

Add layers to switch up your look!

A form-fitting cardigan or a blazer can change the look of your outfit instantly. It’s also a way to incorporate parts of your typical outfit - like a jacket or lab coat - into your portraits.

Plan for a variety of colors.

Many clients opt for something light, something dark, and something bold. See what I mean about bringing lots of options? There’s a better chance for final images that you’ll love!

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A Personal Brand Photography Session with Saratoga Springs Interior Designer Leah Margolis Design

I recently had the pleasure of working with Leah Margolis Design, an extremely talented interior designer in Saratoga Springs who truly lives in color.

Leah was looking for portraits that reflected her personality & style, while showing clients and potential clients what they can expect when working with her. We wanted her portraits to be relaxed and approachable, engaging and unexpected, and of course filled with color and quirky patterns.

During our planning meeting Leah told me all about the PROCESS that she takes with each of her clients, and how important it is for her to have tangible items to bring together to show fabrics, metals, and textures. I loved incorporating this into her session, taking everything off of the computer screen and putting it in her hands instead, just like she does with her clients.

We captured a variety of detail shots, action shots, and relaxed head shots for Leah to use on her website and social media, and I’m thrilled to share them all with you today!

We made sure to tell many different “stories” in her session, from styling a table to picking out swatches, working at her computer, and scrolling on her phone. Business owners wear many hats, and it’s important to be authentic with your online presence and show that in your portraits!

You can follow Leah Margolis Design at:
https://www.facebook.com/leahmdesign/
https://instagram.com/leahmdesign/
https://leahmargolisdesign.com/

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Inspired by this personal branding session? Pin this image or any from the post above!

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About Nicole Starr Photography 

Nicole Starr specializes in newborn, baby & family photography and has been serving families in New York and Massachusetts since 2012.  She has a portrait studio in Saratoga Springs, NY for families in the Capital Region, and she also works with families at her Attleboro, MA studio and on location in Boston and on Cape Cod. 

Nicole also loves working with small business owners to help them redefine their online presence and showcase the heart behind their brand or blog. Thinking about revamping your website or social media with more than a boring old headshot? Get in touch!

The Branding Series - Part 2 | Discovering your brand style with Guest Blogger Refinery Original

Welcome to the second post in our Branding Series, geared towards helping creative entrepreneurs delve into the story of why they do what they do, and discover the heart behind their brand so that they can make the best first impression on their potential clients.

Did you miss the first post in our branding series featuring my favorite designer of all time, Erica Clayton of Refinery Original?  Start there!

This week we're talking all about discovering your brand.  Let's be real for a minute...

At one point, every new business owner thinks that a pretty logo and some colors makes up a brand, right?  A few years ago, I was right there with you thinking, "I just need a pretty logo and two colors."

But oooooh, how quickly we learn that your brand is about so much more than that!  Your brand is far from simple -- it is a complex, living, breathing being.  Your brand is who you are.  It is the heart & soul behind your business.  It is your story, and your carefully crafted "why".  It is the first impression you give potential clients -- do you want it to be warm, welcoming, edgy, bold, whimsical, modern, moody?  Your brand can do all of those things, and trust me -- it takes a whole lot more than a logo and some pretty colors to do that!

When I first hired Refinery Original to help me with my rebrand 18 months ago, she had me start gathering visual inspiration for an inspiration board.  I pinned it all on a secret Pinterest board, from fashion to home decor, nursery details, paint chips, and fonts.  

Today on the blog, Erica Clayton of Refinery Original is sharing her tips for creating your own inspiration board to discover the heart behind your brand!  Read all the way to the end for the link to download a PSD template to build your own inspiration board!

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The process of discovery is huge in the design process, one that is often only touched on the surface but holds more weight than any other point in the process. The goal is to capture who you are, what motivates you as a photographer and why you choose to do this day in and day out. With the everyday demands of entrepreneurship, establishing the heart behind your brand keeps you focused and gives purpose to the monotony and expectations. This is the very first step in discovering your brand. Do this and everything else will flow naturally.

Now — the pretty things! The visual elements that make up a brand identity. While heart and narrative play massively into a brand, the visual elements bring your it full circle. 

Step 1: Home

Look at the design pieces you bring into your home, after all, your home is your safe place, the unfiltered expression of who you are and contains the things that draw you in. The artwork, paint colors, furniture pieces, decorations, tile choice, wood colors, etc., your style cuts immediately to the heart of you, which in turn defines your brand. 

Step 2: Nature

Get out and adventure. Walk through the places that inspire you whether it be a garden, the beach, downtown. Wherever you find makes your heart jump in excitement, go there and take note of the colors, textures, patterns you see and the emotions you feel. Those are elements that you want to take note of when you design an inspiration board.

Step 3: Pinterest

Now that you’ve honed in on who you are, you can now peruse Pinterest. I always advise my clients to stay away from pinning other logos and inspiration boards because you begin to morph into someone else’s brand rather than creating your own. Take step 1 and step 2 and beginning pinning images that represent these things. Pin to your hearts content, documenting what each pin speaks to you. Also pin typefaces (fonts) that draw you in but the fun comes when those pins come from items like invitations. At the end of the process, you should have 50+ images that outline your brand visuals. 

Step 4: Build Your Inspiration Board

Filter through your new Pinterest board and look for commonality in your pins, colors, textures, patterns, typefaces, etc. Screenshot 12-15 that have a cohesive feel, open up Photoshop and put them in an inspiration board. If an image doesn't fit the feel of your developing brand, find another that will! Be picky when designing your inspiration board. This will act as a filter for your entire brand!

I hope that helps you narrow down your style! Do the hard work now and everything else will flow naturally.

PS. To help, I’ve included a link to a inspiration board template for you to use when building your very own inspiration board. Download and start designing a brand that’s you!

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Now, before you click into a new window and continue with your day... stop whatever you're doing and enter this giveaway!  Refinery Original is celebrating their rebrand & launch by hosting a giveaway through June 23 with over $3000 in prizes, including a full brand experience, an Ona bag, coaching sessions, Showit subscriptions, and an Instax Mini Polaroid. No purchase necessary — enter here!  www.refineryoriginal.com/celebrate

Ready to do some shopping?  Check out their perfectly designed brand experiences, geared to help you tell your story in the most beautiful way!  These website templates will set you up for success in your rebrand, with incredible savings, too!  Save now with the discount code NICOLE, too!  http://shop.refineryoriginal.com/nicole